BDS Invert Adverts

Boycott, Divest, and Sanction Targets: 𝐇𝐏 (computers & printers), 𝐒𝐢𝐞𝐦𝐞𝐧𝐬 (technology), 𝐀𝐗𝐀 (insurance), 𝐀𝐇𝐀𝐕𝐀 (skincare), 𝐒𝐚𝐛𝐫𝐚 (hummus) 𝐌𝐜𝐃𝐨𝐧𝐚𝐥𝐝'𝐬 (fast food), 𝐒𝐨𝐝𝐚𝐬𝐭𝐫𝐞𝐚𝐦 (carbonation), 𝐏𝐮𝐦𝐚 (sportswear), 𝐂𝐚𝐫𝐫𝐞𝐟𝐨𝐮𝐫 (supermarket), 𝐑𝐞/𝐌𝐚𝐱 (estate agent), 𝐂𝐚𝐥𝐭𝐞𝐱 (fossil fuels), 𝐏𝐢𝐳𝐳𝐚 𝐇𝐮𝐭 (restaurant), 𝐏𝐚𝐩𝐚 𝐉𝐨𝐡𝐧'𝐬 (restaurant), 𝐁𝐮𝐫𝐠𝐞𝐫 𝐊𝐢𝐧𝐠 (fast food), 𝐃𝐨𝐦𝐢𝐧𝐨'𝐬 (takeaway pizza), 𝐖𝐢𝐱 (website builder), 𝐂𝐡𝐞𝐯𝐫𝐨𝐧 (fossil fuels), 𝐁𝐚𝐫𝐜𝐥𝐚𝐲𝐬 (bank).

I have been finding it difficult to remember the companies that make up the list of BDS targets. Consumer boycotts are a powerful and material form of grassroots political action taken against the Israeli genocide and occupation of Palestinians and Palestine, by targeting private companies that support and benefit from Israel's crimes against the Palestinian people.

It struck me that these companies spend millions of dollars every year producing media that has the sole purpose of making me remember them. So I have taken those advertisements and inverted them. Just as the timelines and colours have been inverted, so is their purpose. These are advertisements for boycotting these companies. Because they profit from apartheid and genocide.

More information can be found as the BDS campaign at www.bdsmovement.net